ABOUT THE COURSE: The big question for many clients who are just beginning to invest in their health and fitness is: why lead an active lifestyle? As a fitness professional - you will inevitably meet many like-minded individuals who are passionate about promoting active lifestyles. However - for many beginner clients - this thought and belief may not come as naturally. You have a great opportunity here to introduce - engage and motivate clients to begin - and continue - an active lifestyle. In this short course - you will gain an understanding of what is known as low involvement decision making processes. From this understanding you can develop techniques to create awareness of active living - and also gain insight into marketing considerations that can be used to encourage consumer involvement.